The Orange City Expands Its Global Footprint with Quality Produce
Nagpur, Maharashtra: Renowned as India’s “Orange City,” Nagpur is making headlines as its orange exports expand to new international markets, significantly boosting the local economy. With the support of the Maharashtra State Agricultural Marketing Board (MSAMB) and the Agricultural and Processed Food Products Export Development Authority (APEDA), Nagpur’s farmers are leveraging modern techniques and certifications to meet global quality standards.
In 2025, Nagpur exported over 1 lakh metric tons of oranges, generating revenue of ₹1,000 crore, marking a 25% year-on-year growth, according to MSAMB data.
Expanding International Markets
New Export Destinations
- Nagpur’s oranges have reached new markets, including Europe, Southeast Asia, and the Middle East, with countries like Germany, Thailand, and UAE emerging as key buyers.
- The inclusion of Nagpur oranges in global supermarket chains like Carrefour and Walmart has boosted international visibility.
Quality Certifications
- Achieving certifications such as GlobalG.A.P. and HACCP has enhanced the export potential, ensuring compliance with international food safety and quality standards.
Boosting Local Economy
Increased Farmer Incomes
- Farmers involved in orange cultivation have reported a 30% rise in earnings, driven by higher demand and better pricing in global markets.
Job Creation
- The export surge has created over 10,000 jobs in packaging, logistics, and quality control, empowering rural communities in the Vidarbha region.
Key Initiatives Driving Success
Cold Chain Infrastructure
- The establishment of modern cold storage facilities and refrigerated transportation networks has ensured the freshness and quality of oranges during export.
Farmers’ Training Programs
- Training sessions organized by MSAMB and APEDA have educated over 5,000 farmers on sustainable farming practices, post-harvest management, and export documentation.
Sustainability and Innovation
Organic Farming
- A growing number of farmers in Nagpur are transitioning to organic orange farming, tapping into premium markets and eco-conscious consumers.
Value-Added Products
- The production of orange-based juices, concentrates, and essential oils has diversified revenue streams, adding value to the local agro-economy.
Future Plans for Nagpur’s Orange Industry
- Expand exports to untapped markets in North America and Africa.
- Establish an Orange Export Hub in Nagpur to streamline logistics and enhance global trade.
- Promote advanced farming technologies like precision agriculture to increase yield and quality.
Nagpur: A Global Agro Leader
Nagpur’s orange industry reflects the city’s potential to blend tradition with innovation. By tapping into international markets and empowering its farming community, Nagpur is setting a precedent for India’s agricultural exports.
As the city continues to grow its global footprint, it reinforces its identity as not just the Orange City of India, but also a global leader in premium citrus exports.
